Source.<\/p>\n
Inform\u0101ciju sagatavoja LIAA Starptautisk\u0101 m\u0101rketinga un komunik\u0101cijas noda\u013ca.<\/p>\n
\u0160\u012b gada 13. oktobr\u012b durvis apmekl\u0113t\u0101jiem sl\u0113dza Latvijas un Lietuvas kop\u012bgi veidotais Baltijas paviljons starptautiskaj\u0101 izst\u0101d\u0113 \u201cEXPO 2025 Osaka\u201d. Paviljona darb\u012bbas laik\u0101 to apmekl\u0113ja rekordliels viesu skaits \u2013 900 t\u016bksto\u0161i cilv\u0113ku, bet biznesa aktivit\u0101t\u0113s piedal\u012bj\u0101s vai tika reprezent\u0113ti vair\u0101k nek\u0101 200 Latvijas uz\u0146\u0113mumu, tostarp p\u0101rst\u0101vji no t\u016brisma nozares.<\/p>\n
Dal\u012bba EXPO rad\u012bjusi lielu interesi par Latviju un ilgtermi\u0146a pamatu sadarb\u012bbai ar Jap\u0101nas t\u016brisma nozari, nor\u0101da nozares eksperti. Jap\u0101nas tirgus izce\u013cas ar uztic\u012bb\u0101 balst\u012btu, ilgsto\u0161u attiec\u012bbu veido\u0161anas kult\u016bru, t\u0101d\u0113\u013c \u0161ogad uzs\u0101kt\u0101 sadarb\u012bba pirmos rezult\u0101tus jau nesusi un turpin\u0101s nest ilgtermi\u0146\u0101.<\/p>\n
Piesaista daba un trad\u012bcijas<\/p>\n
Latvijas p\u0101rst\u0101vji EXPO laik\u0101 prezent\u0113ja m\u016bsu kult\u016bras autentiskumu \u2013 Dziesmu un deju sv\u0113tku trad\u012bciju, J\u0101\u0146u un vasaras saulgrie\u017eu svin\u0113\u0161anu, pirts trad\u012bcijas, pinumu veido\u0161anas prasmes, lina izstr\u0101d\u0101jumus, tradicion\u0101los tautas t\u0113rpus, aktivit\u0101tes dab\u0101, pie\u0161\u0137irot liel\u0101ku lomu pieredzes t\u016brismam \u2013 meistarklas\u0113m, amatniec\u012bbai, degust\u0101cij\u0101m un autentiskai kult\u016brai.<\/p>\n
Nozares p\u0101rst\u0101vji nor\u0101da, ka jap\u0101\u0146u t\u016bristus \u012bpa\u0161i saista Latvijas rokdarbu trad\u012bcijas \u2013 au\u0161ana, iz\u0161\u016b\u0161ana, dabas materi\u0101lu izmanto\u0161ana ritu\u0101los, k\u0101 ar\u012b cie\u0161\u0101 saikne ar dabu. Vi\u0146us interes\u0113 ar\u012b pils\u0113tu pied\u0101v\u0101jums, kur J\u016bgendstila arhitekt\u016bra mijas ar dabisku, mierpilnu pieredzi, daudzveid\u012bg\u0101m kult\u016bras aktivit\u0101t\u0113m, un \u0113rtu sasniedzam\u012bbu gan ikdienas, gan biznesa lo\u0123istikai. \u012apa\u0161i augstu jap\u0101\u0146i v\u0113rt\u0113 viet\u0113jo \u0113diena kvalit\u0101ti, izce\u013cot izcili gar\u0161\u012bgo un ilgtsp\u0113j\u012bgo kulin\u0101riju. K\u0101 nor\u0101da nozares p\u0101rst\u0101vji, v\u0113rojama interese ar\u012b par Ziemassv\u0113tku tirdzi\u0146iem un ziemas sezonas pied\u0101v\u0101jumiem, kas l\u012bdz \u0161im \u0161aj\u0101 tirg\u016b nebija tik popul\u0101ri.<\/p>\n
T\u016bristu interese aug<\/p>\n
Rund\u0101les pils, kas piedal\u012bj\u0101s LIAA organiz\u0113taj\u0101 tirdzniec\u012bbas misij\u0101 Jap\u0101n\u0101 \u0161\u012b gada maij\u0101, ar Jap\u0101nas tirgu nestr\u0101d\u0101 tie\u0161i, bet ar t\u016brisma uz\u0146\u0113mumu starpniec\u012bbu, kas veic grupu rezerv\u0101cijas. T\u0101s p\u0101rst\u0101vji jau \u0161ogad nov\u0113roju\u0161i organiz\u0113to grupu t\u016brisma pieaugumu, sal\u012bdzinot ar 2024.\u00a0gadu. Rund\u0101le bie\u017ei tiek iek\u013cauta Baltijas ce\u013cojumu programm\u0101s kop\u0101 ar C\u0113s\u012bm un Siguldu, kas jap\u0101\u0146iem ir \u012bpa\u0161i pievilc\u012bgas ar savu autentisko vidi un amatniec\u012bbas trad\u012bcij\u0101m.<\/p>\n
Ar\u012b t\u016brisma operators \u201cEstravel Latvia\u201d, kas piedal\u012bj\u0101s min\u0113taj\u0101 tirdzniec\u012bbas misij\u0101 Jap\u0101n\u0101, atz\u012bst, ka \u0161ogad jap\u0101\u0146u t\u016bristu piepras\u012bjums uz\u0146\u0113mum\u0101 pieaudzis par aptuveni 40 % sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo gadu.<\/p>\n
\u201cJap\u0101\u0146u t\u016bristi pamaz\u0101m ir ats\u0101ku\u0161i ce\u013cot un jau sa\u0146emam piepras\u012bjumus par 2026. gadu. Prezidenta un ministres kl\u0101tb\u016btne EXPO laik\u0101 deva liel\u0101ku noz\u012bmi uz\u0146\u0113mumu dal\u012bbai \u2013 m\u016bs uztv\u0113ra nopietn\u0101k, un tas atv\u0113ra durvis t\u0101l\u0101k\u0101m sadarb\u012bb\u0101m,\u201d skaidro \u201cEstravel Latvia\u201d vad\u012bt\u0101ja Anta Jokste.<\/p>\n
T\u016bristu pieaugumu apliecina ar\u012b Centr\u0101l\u0101s statistikas p\u0101rvaldes dati \u2013 \u0161\u012b gada 8 m\u0113ne\u0161os t\u016bristu no Jap\u0101nas bijis par 47 % vair\u0101k nek\u0101 attiec\u012bgaj\u0101 laika period\u0101 pag\u0101ju\u0161aj\u0101 gad\u0101.1<\/p>\n
Latvija k\u013c\u016bst par pilnv\u0113rt\u012bgu galam\u0113r\u0137i<\/p>\n
Latvija pak\u0101peniski nostiprina savu vietu Jap\u0101nas t\u016bristu galam\u0113r\u0137u sarakst\u0101. T\u0101 piem\u0113ram, viens no vado\u0161ajiem Jap\u0101nas t\u016broperatoriem, kas str\u0101d\u0101 ar Baltijas valst\u012bm pied\u0101v\u0101 saviem klientiem ekskluz\u012bvu Baltijas valstu ce\u013cojumu programmu par godu uz\u0146\u0113muma jubilejai. At\u0161\u0137ir\u012bb\u0101 no iepriek\u0161\u0113jiem gadiem, kad Jap\u0101nas ce\u013cot\u0101jiem pied\u0101v\u0101ja \u012bsas 1\u20132 dienu ce\u013cojuma programmas katr\u0101 valst\u012b, \u0161oreiz Latvij\u0101 paredz\u0113ta ned\u0113\u013cu ilga programma. Tas noz\u012bm\u0113, ka jap\u0101\u0146u t\u016bristi m\u016bsu valst\u012b uztur\u0113sies ilg\u0101k, radot liel\u0101ku ekonomisko pienesumu viet\u0113jai t\u016brisma nozarei.<\/p>\n
Latvijas v\u0101rdu Jap\u0101n\u0101 nes ar\u012b autentiskas kult\u016bras pieredzes iesp\u0113jas, tostarp latvisk\u0101s pirts trad\u012bcijas. Dal\u012bba EXPO devusi iesp\u0113ju pla\u0161\u0101kai auditorijai iepaz\u012bt pirtnieces Ievas Kolosovas prezent\u0113to pirts pasauli, kas rais\u012bjusi negaid\u012bti lielu interesi jap\u0101\u0146u vid\u016b. Par spilgtu piem\u0113ru k\u013cuva jap\u0101niete R\u012bna, kura pirmo ieskatu un iedvesmu guva no Ievas Kolosovas gr\u0101matas par latvisk\u0101s pirts trad\u012bcij\u0101m. Tik\u0161an\u0101s ar pirtnieci kl\u0101tien\u0113 EXPO k\u013cuva par pagrieziena punktu \u2013 uzklausot viedokli, ka vi\u0146ai pa\u0161ai piem\u012bt zin\u0101\u0161anas un talants k\u013c\u016bt par jap\u0101\u0146u pirts meistari, R\u012bna nol\u0113ma doties uz Latviju. \u0160eit vi\u0146a pavad\u012bja vair\u0101k nek\u0101 m\u0113nesi, intens\u012bvi apg\u016bstot latvisko pirts m\u0101kslu t\u0101s autentiskaj\u0101 vid\u0113, lai v\u0113l\u0101k ieg\u016bt\u0101s zin\u0101\u0161anas vestu atpaka\u013c uz Jap\u0101nu.<\/p>\n
Rezult\u0101ti p\u0113c vair\u0101kiem gadiem<\/p>\n
T\u016brisma eksperti atz\u012bst, ka EXPO rad\u012btais efekts neb\u016bs izm\u0113r\u0101ms uzreiz. \u201cSadarb\u012bba ar Jap\u0101nu t\u016brisma nozar\u0113 prasa ilgsto\u0161u uztic\u012bbu. Tas, ko Jap\u0101nas t\u016broperatoriem r\u0101d\u012bj\u0101m pirms vair\u0101kiem gadiem, tikai tagad par\u0101d\u0101s vi\u0146u ce\u013cojumu bukletos. Rezult\u0101tus redz\u0113sim tikai p\u0113c p\u0101ris gadiem, kad jaunie pied\u0101v\u0101jumi non\u0101ks Jap\u0101nas katalogos un t\u016bristu pl\u016bsmas k\u013c\u016bs stabil\u0101kas,\u201d uzsver Linda Ziedi\u0146a-\u0112rgle.<\/p>\n
Tom\u0113r pirmie asni\u0146i ir v\u0113rojami jau \u0161obr\u012bd, proti, EXPO norises laik\u0101 mekl\u0113jumu skaits internet\u0101 par Latviju k\u0101 galam\u0113r\u0137i pieaudzis par 29 %, visvair\u0101k un akt\u012bv\u0101k tie\u0161i no Tokijas un Osakas2. T\u0101p\u0113c ir \u013coti svar\u012bgi nodibin\u0101tos kontaktus turpin\u0101t uztur\u0113t un att\u012bst\u012bt.<\/p>\n
M\u016bsu valsts atpaz\u012bstam\u012bbu veicin\u0101jusi ne tikai Latvijas dal\u012bba un organiz\u0113tie pas\u0101kumi EXPO ietvaros, bet ar\u012b LIAA organiz\u0113t\u0101 Jap\u0101nas \u017eurn\u0101listu viz\u012bte Latvij\u0101 \u0161\u012b gada oktobra beig\u0101s. Viz\u012btes laik\u0101 noz\u012bm\u012bgi t\u016brisma, biznesa un dz\u012bvesstila mediju p\u0101rst\u0101vji iepazin\u0101s ar Latvijas kult\u016bru, trad\u012bcij\u0101m, tehnolo\u0123iju vidi un uz\u0146\u0113mumiem. \u017durn\u0101listi izc\u0113la Latviju k\u0101 labb\u016bt\u012bbas galam\u0113r\u0137i, \u012bpa\u0161i uzteicot pirts proced\u016bras, relaks\u0113jo\u0161o aktivit\u0101\u0161u pied\u0101v\u0101jumu dab\u0101, neticami gardo un kvalitat\u012bvo virtuvi. Ar\u012b \u0161\u012b gada decembr\u012b Latviju apmekl\u0113s Jap\u0101nas t\u016brisma mediji un t\u016broperatoru p\u0101rst\u0101vji, kuri iepaz\u012bs Ziemassv\u0113tku tirdzi\u0146us un ziemas t\u016brisma pied\u0101v\u0101jumu R\u012bg\u0101 un \u0101rpus t\u0101s.<\/p>\n
Nozares p\u0101rst\u0101vji prognoz\u0113, ka re\u0101lu t\u016bristu piepl\u016bdumu no Jap\u0101nas var\u0113sim nov\u0113rot aptuveni p\u0113c diviem l\u012bdz trim gadiem, kad EXPO laik\u0101 uzs\u0101kt\u0101s sadarb\u012bbas p\u0101rtaps konkr\u0113tos ce\u013cojumu mar\u0161rutos. L\u012bdz tam Latvijai j\u0101turpina uztur\u0113t attiec\u012bbas, st\u0101st\u012bt par sevi un pied\u0101v\u0101t autentiskas pieredzes \u2013 tie\u0161i t\u0101s jap\u0101\u0146u ce\u013cot\u0101js nov\u0113rt\u0113 visaugst\u0101k.<\/p>","protected":false},"excerpt":{"rendered":"
Avots: Leta Inform\u0101ciju sagatavoja LIAA Starptautisk\u0101 m\u0101rketinga un komunik\u0101cijas noda\u013ca. \u0160\u012b gada 13. oktobr\u012b durvis apmekl\u0113t\u0101jiem sl\u0113dza Latvijas un Lietuvas kop\u012bgi veidotais Baltijas paviljons starptautiskaj\u0101 izst\u0101d\u0113 \u201cEXPO 2025 Osaka\u201d. Paviljona darb\u012bbas laik\u0101 to apmekl\u0113ja rekordliels viesu skaits \u2013 900 t\u016bksto\u0161i cilv\u0113ku, bet biznesa aktivit\u0101t\u0113s piedal\u012bj\u0101s vai tika reprezent\u0113ti vair\u0101k nek\u0101 200 Latvijas uz\u0146\u0113mumu, tostarp p\u0101rst\u0101vji […]<\/p>\n","protected":false},"author":20,"featured_media":287960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subheading":"","post_intro_title":"","post_intro_text":"","post_1_gallery":[],"post_main_content":"","post_banner_title":"","post_banner_text":"","post_source":"","post_faq":[],"post_toc":[],"post_conversion_block":"","post_ai_summary":"","footnotes":""},"categories":[671],"tags":[895,889,694],"country":[],"class_list":["post-288982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turisms-latvija","tag-jaunumi","tag-leta","tag-turisms"],"_links":{"self":[{"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/posts\/288982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/comments?post=288982"}],"version-history":[{"count":0,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/posts\/288982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/posts\/287960"}],"wp:attachment":[{"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/media?parent=288982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/categories?post=288982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/tags?post=288982"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/country?post=288982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}