Source.<\/p>\n
Inform\u0101ciju sagatavoja Be\u0101te Kate Hegenbarte “Adyen” komunik\u0101cijas konsultante.<\/p>\n
Inovat\u012bvas tehnolo\u0123ijas k\u013c\u016bst arvien izplat\u012bt\u0101kas ce\u013co\u0161anas un viesm\u012bl\u012bbas nozar\u0113s, un saska\u0146\u0101 ar jauno vado\u0161\u0101s finan\u0161u tehnolo\u0123iju platformas “Adyen” 2025.gada viesm\u012bl\u012bbas un ce\u013cojumu p\u0101rskatu*, gandr\u012bz katrs tre\u0161ais latvietis p\u0113d\u0113j\u0101 gada laik\u0101 ir izmantojis m\u0101ksl\u012bgo intelektu (MI), lai pl\u0101notu savus ce\u013cojumus vai atp\u016btas braucienus. Turkl\u0101t viet\u0113jie pat\u0113r\u0113t\u0101ji sagaida, ka uz\u0146\u0113mumi \u0161aj\u0101 nozar\u0113 ievies\u012bs v\u0113l modern\u0101kus digit\u0101los risin\u0101jumus.<\/p>\n
P\u0101rskats atkl\u0101ja, ka gandr\u012bz tre\u0161da\u013ca latvie\u0161u p\u0113d\u0113j\u0101 gada laik\u0101 ir izmantoju\u0161i m\u0101ksl\u012bg\u0101 intelekta r\u012bkus ce\u013cojumu pl\u0101no\u0161an\u0101. Piem\u0113ram, 68% cilv\u0113ku, kas izmanto m\u0101ksl\u012bgo intelektu, atz\u012bst, ka tas pal\u012bdz sa\u0146emt ce\u013cojumu ieteikumus \u0101tr\u0101k nek\u0101 citos inform\u0101cijas kan\u0101los. Savuk\u0101rt 72% respondentu nor\u0101da, ka m\u0101ksl\u012bgais intelekts pal\u012bdz ar\u012b probl\u0113mu risin\u0101\u0161an\u0101 ce\u013cojuma laik\u0101. Lai gan da\u013ca sabiedr\u012bbas jau akt\u012bvi izmanto \u0161os r\u012bkus, iev\u0113rojama da\u013ca jeb 39% joproj\u0101m apgalvo, ka nekad neapsv\u0113rtu iesp\u0113ju izmantot m\u0101ksl\u012bgo intelektu ce\u013cojumu pl\u0101no\u0161an\u0101.<\/p>\n
Adyen Zieme\u013cvalstu un Baltijas re\u0123iona vad\u012bt\u0101js Tobiass Linds (Tobias Lindh) nor\u0101da, ka m\u0101ksl\u012bgais intelekts k\u013c\u016bst par da\u013cu no ikdienas pat\u0113r\u0113t\u0101ju uzved\u012bbas, tostarp ar\u012b t\u016brisma nozar\u0113. “Ce\u013cojumu pl\u0101no\u0161ana ar m\u0101ksl\u012bg\u0101 intelekta pal\u012bdz\u012bbu vairs nav ni\u0161as par\u0101d\u012bba – arvien vair\u0101k cilv\u0113ku izmanto MI, lai atkl\u0101tu jaunus galam\u0113r\u0137us un piel\u0101gotu atp\u016btu sav\u0101m individu\u0101laj\u0101m vajadz\u012bb\u0101m. Tas skaidri par\u0101da, ka pat\u0113r\u0113t\u0101ji no ce\u013cojuma pl\u0101no\u0161anas sagaida \u0101tru, vienk\u0101r\u0161u un personaliz\u0113tu pieredzi,” vi\u0146\u0161 uzsver.<\/p>\n
M\u0101ksl\u012bg\u0101 intelekta pla\u0161\u0101ka izmanto\u0161ana nav vien\u012bg\u0101 digit\u0101l\u0101 inov\u0101cija, kas ien\u0101k ce\u013cojumu un viesm\u012bl\u012bbas nozar\u0113. Piem\u0113ram, gandr\u012bz katrs ceturtais Latvijas pat\u0113r\u0113t\u0101js v\u0113l\u0113tos izmantot pa\u0161apkalpo\u0161an\u0101s kioskus, lai atvieglotu un pa\u0101trin\u0101tu re\u0123istr\u0113\u0161anos viesn\u012bc\u0101 un izrakst\u012b\u0161anos no t\u0101s. Savuk\u0101rt 21% latvie\u0161u sagaida, ka tiks ieviesti virtu\u0101l\u0101s realit\u0101tes r\u012bki, kas \u013cautu detaliz\u0113t\u0101k apl\u016bkot naktsm\u012btnes pirms rezerv\u0101cijas veik\u0161anas. Katrs piektais aptauj\u0101tais nor\u0101da, ka soci\u0101lajiem t\u012bkliem b\u016btu j\u0101atvieglo ce\u013cojumu pl\u0101no\u0161ana un j\u0101\u013cauj veikt rezerv\u0101ciju turpat platform\u0101.<\/p>\n
Aptauja ar\u012b atkl\u0101ja, ka Latvijas pat\u0113r\u0113t\u0101ji ce\u013cojumu pl\u0101no\u0161anas proces\u0101 sagaida \u0101trumu, personaliz\u0101ciju un \u0113rtu nor\u0113\u0137inu pieredzi. Konkr\u0113ti, 30% respondentu nor\u0101d\u012bja, ka vi\u0146iem ir svar\u012bgi, lai maks\u0101jumi par ce\u013cojumu rezerv\u0101cij\u0101m norit\u0113tu \u0101tri un bez sare\u017e\u0123\u012bjumiem. “Ce\u013cojuma pl\u0101no\u0161anas pieredzei j\u0101b\u016bt vienm\u0113r\u012bgai no s\u0101kuma l\u012bdz beig\u0101m, un tie\u0161i \u0113rtai, netrauc\u0113tai nor\u0113\u0137inu sist\u0113mai \u0161eit ir iz\u0161\u0137iro\u0161a noz\u012bme. Tas ir br\u012bdis, kad ce\u013cojumu un viesm\u012bl\u012bbas nozares uz\u0146\u0113mumiem paveras iesp\u0113ja spert kvalitat\u012bvu soli uz priek\u0161u un izcelties konkurentu vid\u016b,” uzsver Linds.<\/p>\n
Reput\u0101cijai joproj\u0101m ir noz\u012bme<\/p>\n
Lai gan jauni tehnolo\u0123iskie risin\u0101jumi k\u013c\u016bst arvien popul\u0101r\u0101ki ce\u013cot\u0101ju vid\u016b, digit\u0101lie kan\u0101li var rad\u012bt ar\u012b potenci\u0101lus riskus, ja tos neizmanto atbild\u012bgi. Katrs piektais respondents atzina, ka vi\u0146u satrauc kr\u0101pniec\u012bbas risks, rezerv\u0113jot ce\u013cojumus, piem\u0113ram, maks\u0101jot par aviobi\u013cet\u0113m vai naktsm\u012btn\u0113m. Tikm\u0113r 31% latvie\u0161u izvair\u0101s saglab\u0101t savu maks\u0101jumu inform\u0101ciju t\u012bmek\u013ca vietn\u0113s vai mobilaj\u0101s lietotn\u0113s tie\u0161i \u0161\u0101du ba\u017eu d\u0113\u013c.<\/p>\n
P\u0113c Linda teikt\u0101, Latvijas pat\u0113r\u0113t\u0101js ir digit\u0101li zino\u0161s, ta\u010du piesardz\u012bgs. “Uz\u0146\u0113mumiem, kas sp\u0113j apvienot modernus, gudrus r\u012bkus ar \u0113rtu rezerv\u0101cijas procesu un dro\u0161iem, lokaliz\u0113tiem maks\u0101jumu risin\u0101jumiem, ir b\u016btiska priek\u0161roc\u012bba. Runa nav tikai par jaunu tehnolo\u0123iju ievie\u0161anu – svar\u012bgi ir veidot uztic\u012bbu ikvien\u0101 posm\u0101. M\u0101ksl\u012bgais intelekts padara ce\u013cojumu pl\u0101no\u0161anu \u0101tr\u0101ku un vienk\u0101r\u0161\u0101ku, ta\u010du, pie\u0146emot gal\u012bgo pirkuma l\u0113mumu, iz\u0161\u0137iro\u0161i faktori joproj\u0101m ir tirgot\u0101ja uzticam\u012bba, caurskat\u0101m\u012bba un reput\u0101cija,” nor\u0101da Linds. *Adyen 2025.gada viesm\u012bl\u012bbas un c\u0113lojuma p\u0101rskats https:\/\/www.adyen.com\/index-reports\/hospitality<\/p>\n
Par Adyen:<\/p>\n
Adyen ir finan\u0161u tehnolo\u0123iju platforma, ko izv\u0113las vado\u0161ie uz\u0146\u0113mumi. Nodro\u0161inot visaptvero\u0161as maks\u0101jumu iesp\u0113jas, uz datiem balst\u012btu ieskatu un finan\u0161u produktus vienot\u0101 glob\u0101l\u0101 risin\u0101jum\u0101, Adyen pal\u012bdz uz\u0146\u0113mumiem \u0101tr\u0101k sasniegt savus m\u0113r\u0137us. Adyen ir biroji vis\u0101 pasaul\u0113, un t\u0101 sadarbojas ar t\u0101diem uz\u0146\u0113mumiem k\u0101 Meta, Uber, H&M, eBay un Microsoft.<\/p>","protected":false},"excerpt":{"rendered":"
Avots: Leta Inform\u0101ciju sagatavoja Be\u0101te Kate Hegenbarte “Adyen” komunik\u0101cijas konsultante. Inovat\u012bvas tehnolo\u0123ijas k\u013c\u016bst arvien izplat\u012bt\u0101kas ce\u013co\u0161anas un viesm\u012bl\u012bbas nozar\u0113s, un saska\u0146\u0101 ar jauno vado\u0161\u0101s finan\u0161u tehnolo\u0123iju platformas “Adyen” 2025.gada viesm\u012bl\u012bbas un ce\u013cojumu p\u0101rskatu*, gandr\u012bz katrs tre\u0161ais latvietis p\u0113d\u0113j\u0101 gada laik\u0101 ir izmantojis m\u0101ksl\u012bgo intelektu (MI), lai pl\u0101notu savus ce\u013cojumus vai atp\u016btas braucienus. Turkl\u0101t viet\u0113jie pat\u0113r\u0113t\u0101ji […]<\/p>\n","protected":false},"author":20,"featured_media":286779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subheading":"","post_intro_title":"","post_intro_text":"","post_1_gallery":[],"post_main_content":"","post_banner_title":"","post_banner_text":"","post_source":"","post_faq":[],"post_toc":[],"post_conversion_block":"","post_ai_summary":"","footnotes":""},"categories":[398],"tags":[895,889,694],"country":[],"class_list":["post-286778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jaunumi","tag-jaunumi","tag-leta","tag-turisms"],"_links":{"self":[{"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/posts\/286778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/comments?post=286778"}],"version-history":[{"count":0,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/posts\/286778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/media?parent=286778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/categories?post=286778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/tags?post=286778"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/country?post=286778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}