Source.<\/p>\n
R\u012bga 2025.gada pirmaj\u0101 ceturksn\u012b piedz\u012bvojusi vair\u0101k nek\u0101 20% pieaugumu \u0101rvalstu t\u016bristu skait\u0101 sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo gadu. \u0160is k\u0101pums papildina pozit\u012bv\u0101s tendences, kas aizs\u0101k\u0101s jau 2024.gad\u0101, kad galvaspils\u0113tu apmekl\u0113ja 1 135 375 viesi (+15,8% sal\u012bdzinot ar 2023.gadu), un 71% no vis\u0101m nak\u0161\u0146o\u0161anas reiz\u0113m Latvij\u0101 tika re\u0123istr\u0113tas tie\u0161i R\u012bg\u0101. T\u0101pat izdevies aktiviz\u0113t jaunu m\u0113r\u0137a tirgu – Poliju, no kurienes uz\u0146emti 74 524 ce\u013cot\u0101ji 2024.gad\u0101, kas ir +20,2% pieaugums, sal\u012bdzinot ar 2023.gadu.<\/p>\n
T\u016brisma izaugsmi veicin\u0101ju\u0161as m\u0113r\u0137tiec\u012bgas aktivit\u0101tes galvenajos tirgos Baltij\u0101, Skandin\u0101vij\u0101, V\u0101cij\u0101, Polij\u0101, Lielbrit\u0101nij\u0101, kuros R\u012bg\u0101 re\u0123istr\u0113ts liel\u0101ks pieaugums nek\u0101 cit\u0101s Baltijas galvaspils\u0113t\u0101s. \u012apa\u0161i priec\u0113 t\u016bristu skaita atgrie\u0161an\u0101s no V\u0101cijas. Tas apliecina R\u012bgas k\u0101 dro\u0161a un pievilc\u012bga galam\u0113r\u0137a reput\u0101ciju Eiropas ce\u013cot\u0101ju vid\u016b.<\/p>\n
Saska\u0146\u0101 ar jaun\u0101kajiem statistikas datiem 2025.gada pirmaj\u0101 ceturksn\u012b R\u012bg\u0101 apkalpoti 214,1 t\u016bkstotis \u0101rvalstu viesu, kas ir par 20% vair\u0101k nek\u0101 attiec\u012bgaj\u0101 period\u0101 2024.gad\u0101. Viesu pavad\u012bto nak\u0161\u0146ojumu skaits pieaudzis l\u012bdz 381,5 t\u016bksto\u0161iem, kas ar\u012b veido 20% pieaugumu. B\u016btisk\u0101kais viesu skaita pieaugums re\u0123istr\u0113ts no D\u0101nijas (+58%), Zviedrijas (+36%), Lielbrit\u0101nijas (+39%), Norv\u0113\u0123ijas (+31%) un Igaunijas (+25%). Nak\u0161\u0146ojumu skaita zi\u0146\u0101 strauj\u0101kais pieaugums nov\u0113rots no D\u0101nijas (+61%), Zviedrijas (+32%) un Igaunijas (+27%).<\/p>\n
R\u012bgas m\u0113rs Vilnis \u0136irsis saka: “2025.gada pirmaj\u0101 ceturksn\u012b R\u012bga ir piedz\u012bvojusi t\u016brisma pieaugumu par vair\u0101k nek\u0101 20% sal\u012bdzin\u0101jum\u0101 ar 2024.gadu. \u0160is pieaugums apliecina, ka R\u012bgas pozicion\u0113jums ir veiksm\u012bgs – m\u0113s esam pils\u0113ta ar stipru identit\u0101ti, ko sp\u0113j nov\u0113rt\u0113t gan viet\u0113jie, gan \u0101rvalstu viesi. M\u016bsu kult\u016brv\u0113sturiski bag\u0101t\u0101 galvaspils\u0113ta ir vieta, kur apvienojas gan lielas metropoles dinamiskais dz\u012bvesstils un izklaides pied\u0101v\u0101jums, gan mazas pils\u0113tas \u0161arms, dabas tuvums un iesp\u0113ja baud\u012bt mieru. Vienlaikus tas pier\u0101da, ka pils\u0113tas m\u0101rketings tiek \u012bstenots kvalitat\u012bvi un m\u0113r\u0137tiec\u012bgi, ar skaidru v\u012bziju par to, k\u0101du R\u012bgu v\u0113lamies redz\u0113t Eiropas t\u016brisma kart\u0113.”<\/p>\n
Aizvad\u012btaj\u0101 gad\u0101 \u012bpa\u0161i noz\u012bm\u012bgas bija divas sezon\u0101l\u0101s kampa\u0146as – pavasara\/vasaras un rudens\/ziemas. \u0160\u012b gada vasaras kampa\u0146a, kas tiek \u012bstenota gan digit\u0101li, gan citos mediju kan\u0101los m\u0113r\u0137a tirgus valst\u012bs un pils\u0113t\u0101s v\u0113l turpin\u0101s, izce\u013c R\u012bgas klimatisk\u0101s priek\u0161roc\u012bbas ar saukli “No Heat Waves, Just Sea Waves”, aicinot ce\u013cot\u0101jus izv\u0113l\u0113ties galam\u0113r\u0137i, kur iesp\u0113jams baud\u012bt siltu laiku bez karstuma vi\u013c\u0146iem. Rudens un ziemas komunik\u0101cij\u0101 uzsv\u0113rta Ziemassv\u0113tku tirdzi\u0146u un Gaismas taku pieredze. Galvenie m\u0101rketinga kan\u0101li un aktivit\u0101tes, kas tiek izmantotas t\u016brisma kampa\u0146u laik\u0101, ietver digit\u0101lo rekl\u0101mu, soci\u0101lo mediju komunik\u0101ciju, PR aktivit\u0101tes (raksti medijos, \u017eurn\u0101listu un influenceru viz\u012btes), sadarb\u012bba ar aviokomp\u0101nij\u0101m (airBaltic, British Airways), R\u012bgas poz\u012bciju stiprin\u0101\u0161ana starptautiskos topos. Papildus visa gada garum\u0101 tiek organiz\u0113tas \u017eurn\u0101listu un viedok\u013cu l\u012bderu viz\u012btes, akcent\u0113jot autentisku un ilgtsp\u0113j\u012bgu pieredzi, tostarp gastronomijas pieredzi, kult\u016bras mantojumu, dz\u012bves stilu, \u0123imen\u0113m ar b\u0113rniem saisto\u0161u pied\u0101v\u0101jumu un neskartas dabas tuvumu. R\u012bga 2024.gad\u0101 ieguvusi atzin\u012bbu da\u017e\u0101dos Eiropas t\u016brisma topos, tostarp, 6. vietu European Best Destinations galam\u0113r\u0137u top\u0101 un Ziemassv\u0113tku tirdzi\u0146u top\u0101, ierindoj\u0101s 2. poz\u012bcij\u0101 Forbes sarakst\u0101 k\u0101 viena no “most walkable cities”, 3. vietu UK Post Office top\u0101 k\u0101 izdev\u012bg\u0101kais Ziemassv\u0113tku tirdzi\u0146a galam\u0113r\u0137is u.c.<\/p>\n
“Pirmajos tr\u012bs \u0161\u012b gada m\u0113ne\u0161os esam piedz\u012bvoju\u0161i augstu un iepriecino\u0161u pieaugumu \u0101rvalstu t\u016bristu skait\u0101, sal\u012bdzinot ar 2024.gadu. T\u016brisma izaugsmes r\u0101d\u012bt\u0101ji apliecina, ka R\u012bga k\u013c\u016bst arvien redzam\u0101ka uz Eiropas kartes ne tikai k\u0101 pieejams br\u012bvdienu galam\u0113r\u0137is, bet ar\u012b k\u0101 kult\u016bras un laikmet\u012bg\u0101s m\u0101kslas platforma. \u0160ogad R\u012bg\u0101 pirmo reizi norisin\u0101sies vair\u0101ki starptautiski noz\u012bm\u012bgi m\u0101kslas pas\u0101kumi, tostarp R\u012bgas m\u0101kslas ned\u0113\u013ca un R\u012bgas laikmet\u012bg\u0101s m\u0101kslas mese, kas norisin\u0101sies maij\u0101 un j\u016blij\u0101 un R\u012bgas m\u016bzikas ned\u0113\u013ca ruden\u012b. \u0160ie notikumi piesaista jaunas auditorijas un papla\u0161ina pils\u0113tas t\u0113lu \u0101rvalst\u012bs,” koment\u0113 Fredis Bikovs, R\u012bgas invest\u012bciju un t\u016brisma a\u0123ent\u016bras direktors.<\/p>\n
2025.gad\u0101 R\u012bga turpina att\u012bst\u012bt kult\u016bras un sporta notikumu pied\u0101v\u0101jumu, kas \u013cauj veiksm\u012bgi piesaist\u012bt pla\u0161u t\u016bristu auditoriju un tiek izmantoti komunik\u0101cijas kampa\u0146\u0101s. Pils\u0113t\u0101 notiks R\u012bgas m\u0101kslas ned\u0113\u013ca (26.maijs-1.j\u016bnijs), R\u012bgas laikmet\u012bg\u0101s m\u0101kslas mese (10.-13.j\u016blijs), XIII Latvijas skolu jaunatnes dziesmu un deju sv\u0113tki (5.-13.j\u016blijs), Positivus festiv\u0101ls (8.-9.augusts), R\u012bgas dzim\u0161anas dienas svin\u012bbas (16.augusts) un EuroBasket 2025 fin\u0101lturn\u012brs (27.augusts-14.septembris), R\u012bgas m\u016bzikas ned\u0113\u013ca (novembris) un citi viet\u0113ja un starptautiska m\u0113roga pas\u0101kumi.<\/p>\n
Papildu inform\u0101cija:<\/p>\n
Rita P\u0113tersone<\/p>\n
R\u012bgas invest\u012bciju un t\u016brisma a\u0123ent\u016bra<\/p>\n
M\u0101rketinga noda\u013ca<\/p>\n
rita.petersone@riga.lv<\/p>\n
Tel.22830243<\/p>","protected":false},"excerpt":{"rendered":"
Avots: Leta R\u012bga 2025.gada pirmaj\u0101 ceturksn\u012b piedz\u012bvojusi vair\u0101k nek\u0101 20% pieaugumu \u0101rvalstu t\u016bristu skait\u0101 sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo gadu. \u0160is k\u0101pums papildina pozit\u012bv\u0101s tendences, kas aizs\u0101k\u0101s jau 2024.gad\u0101, kad galvaspils\u0113tu apmekl\u0113ja 1 135 375 viesi (+15,8% sal\u012bdzinot ar 2023.gadu), un 71% no vis\u0101m nak\u0161\u0146o\u0161anas reiz\u0113m Latvij\u0101 tika re\u0123istr\u0113tas tie\u0161i R\u012bg\u0101. T\u0101pat izdevies aktiviz\u0113t jaunu m\u0113r\u0137a tirgu […]<\/p>\n","protected":false},"author":20,"featured_media":285470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subheading":"","post_intro_title":"","post_intro_text":"","post_1_gallery":[],"post_main_content":"","post_banner_title":"","post_banner_text":"","post_source":"","post_faq":[],"post_toc":[],"post_conversion_block":"","post_ai_summary":"","footnotes":""},"categories":[398,671],"tags":[895,889,694],"country":[],"class_list":["post-285469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jaunumi","category-turisms-latvija","tag-jaunumi","tag-leta","tag-turisms"],"_links":{"self":[{"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/posts\/285469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/comments?post=285469"}],"version-history":[{"count":0,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/posts\/285469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/media?parent=285469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/categories?post=285469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/tags?post=285469"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/new.tripthis.eu\/en\/wp-json\/wp\/v2\/country?post=285469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}